June 12, 2026
9:00–10:00 a.m. CET
Join us for an insightful webinar on protecting and leveraging intellectual property in China, designed specifically for Swiss businesses. Our experts will share practical guidance, real-world examples, and actionable strategies, followed by an opportunity for discussion.
Key topics include:
- Why China matters for Swiss businesses – understanding the potential IP-related opportunities and risks to owners of Swiss brands and innovation when entering or operating in China.
- How the China IP system differs from that in Europe and Switzerland – including what Swiss businesses need to know about filing strategy, timing, local rules, and the importance of following the Chinese framework rather than relying on assumptions.
- What effective protection and enforcement look like in practice – drawing on real-world examples to show how companies can respond to copycats, bad-faith filings, employee-related IP risks, and other common challenges.