College Athletics

You’ll work with a cross-practice team of tax, corporate, regulatory, employment, IP, data and litigation attorneys who understand the shifting landscape. We help institutions like yours adapt with confidence, manage complexity and unlock new value.

You can rely on us for:

• Student-athlete payment structures that reflect institution-specific tax, regulatory and competitive considerations
• Strategic guidance on NIL, including third-party partnerships and compliant institutional frameworks
• Innovative revenue generation opportunities, including in: 
  • Co-brand payment deals
  • International markets
  • Fan data development
• Unique structures to enable investment in college athletics
• Advice on coach contracts, compensation, employment policies and governance
• Support with sponsorships, naming rights and licensing arrangements
• Counsel on NCAA rules and the broader higher education regulatory environment—including funding requirements, investigations and congressional oversight
• Broader data strategy, including athlete performance analytics and privacy protocols

This is an era of opportunity for athletic programs—and we’re here to help you make the most of it.